SEO Business Blogging Case Studies

The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can’t ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there’s more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals.

Speakers:
Neil Patel, Co-founder, ACS
Stephan Spencer, Founder and President, Netconcepts, LLC
Jonathan Hochman, Founder/President, JE Hochman & Associates LLC
Don Steele, Director of Digital & Enterprise Marketing, Comedy Central

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Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

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In this article on Natural Search Blog, Chris Smith reports on his session experience from SES: San Jose on Universal and Blended Vertical Search. Google Engineer David Bailey, who is “a top engineer at Google who’s been working on the blended search results page for the past year, and he previously worked at Amazon.com and Junglee,” spoke about the Google OneBox and other issues related to search.

For more insider information on this fascinating topic, please click here.

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Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Speakers:
Liana Evans, Search Marketing Manager, Commerce360
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive
Cris Pierry, Director of Web & Multi-Media Search, Yahoo! Search
James Jeude, Senior Product Manager, Ask.com

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“The meta description is an important element of your on-page SEO, yet its value is often underrated. Viewing everything in terms of search engine ranking impact blinds us to the opportunity that meta descriptions present search marketers,” writes Stephan Spencer, President of Netconcepts. Stephan reminds us, in this article on his C|Net blog entitled, “Searchlight: an SEO Blog,” that meta descriptions shouldn’t be overlooked and they are quite valuable to SEO. To read more about meta descriptions with some pertinent examples, click here to read the full article.

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“What do you get when you mix social media and local search?” asks Stephan Spencer, President of Netconcepts. In this article, posted on C|Net’s Searchlight: an SEO Blog, Stephan talks about how Yahoo! has opened up new features to blend social interaction on a local level, and how it will affect local businesses. For more information on this interesting subject, click here to read the article.

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Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works and how it’s being used, so I thought it’d be helpful to outline the basics of it, and to highlight some of the recent developments brought via the expansion of wifi and mobile device use that have improved its precision. Geolocation is coming into broader and broader usage in enhancing the user experience for local search and mobile applications, and it has quietly become a vital component to the policing of fraud—particularly for credit card validation and filtering of PPC advertising clicks.

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The WordPress plugin “Mini Manager”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who wanted to manage mini blocks of HTML, then include them in posts or pages simply by using their reference name in curly braces, like so: {Reference_Name}

Examples of Use:

• Isolate tricky JavaScript or Flash code. Instead of having lines of complicated code in the content field of posts - create a miniblock of code and reference it.
• Bypass complications caused by advanced HTML within the WordPress WYSIWYG interface
• Insert an image or logo without having to create individual HTML references

It is completely free and has been released as “open source” under the GPL license. So enjoy!

Features include:

• “Manage MiniManager Blocks” form page
• Add new blocks of text
• Edit existing blocks of text
• Manage large blocks of code from one single admin
• And best of all, it’s FREE!

Download the plugin!

Installation instructions

1. Upload mini-manager.php to your wp-content/plugins directory.
2. Activate the plugin.

Implementation Instructions:

1. Once installed, Click on the “Manage” tab
2. Click on “MiniManager Blocks” tab
3. Select “Create New Block” and click “Continue”
4. Type in a “Reference_Name” and respective block of code
   Note: the “Reference_Name” is what will be referenced in the post content field to call the block of code

5. Type the “Reference_Name” within curly braces { } in the content where you wish the block of code to appear.
   For Example:
   When you have everything configured, insert “{Reference_Name}” within a post or page where ever you want the specified code block to appear.

To manage an existing block of code:

1. From the MiniManager admin page, select the “Reference_Name” you wish to edit from the drop down menu
2. Click “Continue”
3. Make the desired edits to the code block
4. Click the “Continue” button, your block will be saved and ready to use

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.

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Do you lie awake at night wondering whether or not Google wants to know what you’re thinking? Find out by listening to this interview with Maile Ohye, Google’s Senior Support Engineer, and Stephan Spencer, Founder and President of Netconcepts.

In this 24 minute interview, Stephan and Maile discuss how your feedback influences Google’s decisions for user and webmaster support, Google’s “New” Webmaster Guidelines, and a wealth of technical SEO “best practice” questions related to things like cloaking and paid links.

 

 Interview with Maile Ohye from Google [24:21m]: Play Now | Play in Popup | Download

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Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.

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